What is it?
The Imac Fantasy is a 58 x 38 x 38,5 cm hamster cage whose main feature is a tube leading to an "attic" with the same floorspace as the main floor.
The Imac Fantasy as seen in the official website (Hamsters not included)
Why is it so popular?
(Disclaimer: I am NOT advertising this product, just explaining why people like it)
First of all, the Imac Fantasy is popular with hamster owners because it combines a nice size with a fancy and colorful look (these two features don't seem to get along often in hamster cages).
Secondly, it has an innovative modular concept: unlike most modular habitats where you link several cages with tube, here the same cage becomes bigger, by expanding upwards! This is done by adding one (or more) "kits", sold separately. The "kit" consists of a wire part and a plastic floor with tubes, identical to the ones seen in the main cage. An unlimited (well, only limited by the height of your ceiling!) number of "kits" can be sandwiched between the cage base and the "attic", thus creating a real hamster tower!
This is liked by owners with a limited floor space where to put their hamster cage, both if the cage is meant to house a single hamster, because the floor are full width and there is no danger of falling a long way like in other tall cages; and if it is meant to house different hamsters separately, because you can isolate floors by putting a cap where the tube should be. It's like a hamster condo!
Also, because it is sold relatively bare, the Imac Fantasy allows a great deal of customization, and can be seen furnished in many different ways, from "natural" to "dollhouse", etc.
One of Imac Fantasy's many incarnations - this is home to my own hamster, Johnny
Where can it be found?
Imac (not to be confused with the computer, iMac) is an Italian brand, which explains why it is probably the most popular cage in Italy. It is also exported to all Europe (for example, it seems to be popular in the UK too) and probably to Asia too, since it has been spotted as far as Singapore! It isn't available in North America instead, despite the great number of North Americans who are unsatisfied of their cages and would happily buy it. Maybe if many people e-mailed Imac, this could change!
This is the end of today's issue. Comments appreciated, as usual!